[icernet] From Localisation To Automation, Software Turns A Channel Driver

[Arul Selvan]

  When content-provider NDTV announced the launch of its news channels 
in the capital recently, Dr Prannoy Roy, president of the company, 
mentioned a software that would help the channels localise their content 
to a certain extent. The software Iredeto would allow the NDTV 
channels to break away from national news at a particular centre, for 
instance, to give local weather and traffic news. In fact, most other 
news channels, which are in the process of being launch in a month or 
so, are also focusing hugely on new technology for special effects, 
graphics and logos. The message is clear: No broadcaster wants to be 
left behind in the tech race.

Source:
http://www.financialexpress.com/fe_full_story.php?content_id=29219