[icernet] Sex, History and Hinglish - Bollywood's new genres

[Arul Selvan]

A three-hour, big-budget Hindi movie of boy-meets-girl theme, with top 
stars, lavish sets, spectacular scenes set in New Zealand and 
Switzerland and extravagant song-and-dance numbers, costs about $7m to 
produce. But this kind of cinema that Hindi cinema is famous for 
worldwide is now struggling for survival. Export is one of the only 
areas where there is a glimmer of hope. Currently the Indian cinema 
exports earnings stand at $200m a year despite rampant piracy. Over 118 
Indian films were exported in 2002 Meanwhile the Government of India has 
announced that it will assist Bollywood in the export market with 
subsidies for participation at Cannes and other film markets.

Now there are at least three new trends emerging in films being produced 
in Mumbai. First there are a spate of productions dealing with taboo 
subjects such as sex. Another group of Indian filmmakers are announcing 
period epics or films on famous Indian historical personalities. And the 
third genre is the low cost youth-oriented Hinglish (Hindi-English) 
productions. 

Source:
http://www.screendaily.com/story.asp?storyid=11473