[icernet] What Govt can do if broadcasters don't comply

[Arul Selvan]

  " The law states that channels have to be either free-to-air or pay. 
After July 14, those who do not declare their prices will not be seen

" If that sounds harsh, take a look at this. The Government, through a 
notification or suitable amendments to the Cable Act, can regulate 
advertising on pay channels. Canada has strictly enforced this. We can 
set limits on advertising on the pay channels, officials said, adding 
given that 70 per cent of revenue comes from advertising, we can control it

" We can set a cap on the price of channels if they want to rake in both 
advertising and subscription revenues.

Source:
http://www.indianexpress.com/full_story.php?content_id=26060