[icernet] Tollywood hasn't grown up to kiddy cinema

[Arul Selvan]

That kids love to watch films, is common knowledge. So why hasn’t mainstream
cinema cashed in on this category? Jajantaram Mamantaram (J2M2) is perhaps
the only children’s film with a box office turnover of its scale -- five
crores in the first two weeks. And last year, Vishal Bharadwaj’s Makdee was
well received too. Evidently, Bollywood has caught on to both the commercial
needs and the potential of children’s films.

Source:
http://timesofindia.indiatimes.com/cms.dll/html/uncomp/articleshow?msid=28864