[icernet] Will CAS help organise the TV industry?

[Arul Selvan]

Revenues in the Indian television industry are expected to grow from Rs 
111 billion in 2002-03 to Rs 292 billion by 2007-08. Most of this growth 
is expected to come from subscription revenues (from Rs 60 billion i.e. 
the monthly bill that the consumer pays to Rs 202 billion by 2007 over 
the same period). Obviously, July 14, 2003 would be a landmark date as 
players in the value chain fight to grab a share of the subscription 
revenues.

The CAS regime will mature into a stable cable industry and in the 
process reshape the value matrix, as each player (broadcaster/-MSO/LCO) 
will redefine its role and value proposition to the consumer in the 
“battle for control of the last mile”. Convergence of technology and 
media may broaden the competitive landscape as non-conventional players 
i.e. telecom companies and last mile connectivity players may make 
forays into this sector and bite into this pie.

Source:
http://economictimes.indiatimes.com/cms.dll/html/uncomp/articleshow?msid=26097