[icernet] 'CAS Success Will Determine The Next Step For TAM'

[Arul Selvan]

 It is the success of the conditional access system (CAS) that will
determine the next step for TAM (the agency responsible for measuring the
popularity of TV programmes across the country), says TAM India CEO L V
Krishnan. Television Audience Measure-ment (TAM) Media Research, a 50:50
joint venture between Nielsen Media Research (NMR)/AC Nielsen and Kantar
Media Research (KMR)/IMRB, is the only TV measurement system in India. In an
interview with eFE, Mr Krishnan says that the organisation has in place
solutions for possible scenarios after CAS rollout. 

Excerpts: 
http://www.financialexpress.com/fe_full_story.php?content_id=36300