[icernet] Small screen, big battles

[Arul Selvan]

One way or another, one thing is certain — Indian television is moving from
the saas-bahu era into an action-packed new viewing season. The fast-paced
action indicates how competition is heating up to even greater levels in the
television industry. Whether CAS (conditional access systems) comes into
operation or not in July, broadcasters are nervous and they are suddenly
willing to experiment with new serials and programme formats.

Source:
http://www.business-standard.com/weekend/story.asp?Menu=15&story=15953