[icernet] More of the same

[Arul Selvan]

Currently the flavour of the season, both TV news and Hindi movies are
generating more heat than light, more hype than audience and more cynicism
than revenue. Why? For a while now the film industry has been howling about
films flopping at the box office. The primary reason is sheer audience
fatigue, with similar kinds of films with predictable hackneyed plots being
churned out. Why even the stars, locations, songs and the mandatory item
numbers are repetitious and banal. One success spawns a hundred unwanted
clones which the public contemptuously rejects. Although the new multiplexes
and revenue streams like satellite rights and exports are keeping the film
industry afloat, it is caught in a serious malaise – the creative
wellsprings have dried up. 

Source:
http://www.business-standard.com/ice/story.asp?Menu=69&story=15673