[icernet] Discount pricing to bait TV viewers?

[Arul Selvan]

In a bid to push STBs into living rooms in the metros where the conditional
access system (CAS) comes into play from July 15, pay broadcasters are
planning to announce invitation prices for various popular channels.
However, industry sources said that these prices would be valid for a short
duration after which the broadcaster would be free to revise rates.

The Government has been stressing that to ensure a smooth rollover to CAS,
prices of pay channels should not be revised for three-six months. But,
after the transitional period, consumers could once again be subjected to
price hikes. 

Source:
http://www.hinduonnet.com/bline/2003/06/12/stories/2003061202510100.htm