[icernet] Pay channels to offer invitation prices

[Arul Selvan]

Pay TV broadcasters are now planning to woo viewers in the four metros 
with an invitation price strategy to induce them to go in for set-top 
box. The broadcasters are working on various 
early-bird
 schemes to 
offer popular pay channels within a price band of Rs 100 to Rs 150 if 
they hook on to a set-top box early on. The discounts to be offered by 
various pay channel bouquets are expected to be valid for a window of 
three to six months. Leading broadcasters  STAR, Sony, Zee, CNBC, 
Turner, TV Today, Doordarshan, Sahara, Eanadu, SAB TV - met under the 
aegis of the Indian Broadcast Foundation (IBF) on Wednesday to work out 
a common strategy to offer various pay TV packages on a tier basis, 
based on themes such as entertainment, sports and movies. Talks are also 
on with major multi-service operators (MSOs) to iron out distribution 
deals under conditional access regime.


Source:
http://economictimes.indiatimes.com/cms.dll/html/uncomp/articleshow?msid=17607