[icernet] Sex now selling in Bollywood

[Arul Selvan]

Traditionally in Bollywood -- the world's largest film industry with 6 
million workers -- films steer clear of sex. The hero usually romances 
the heroine by singing and dancing. They hug but shy away from anything 
more. Even a kiss is a no-no in this conservative society. But a string 
of films released this year suggest skin may finally be hot -- and not 
the least because it sells. The Indian film industry is battling a 
recession. In 2002 more than 90 percent of all films released failed, 
resulting in more than $80 million in losses. Almost the only films that 
made profits were ones with a sexy edge, like "The Body," which raked in 
more than $2 million. People in the industry say it is a trend for a 
low-budget film to have a little bit of sex thrown in, and that's enough 
to draw an audience.

FACT BOX - 124 of 132 films released last year made losses. - Six 
million people are employed by India's film industry -- the world's 
largest. - Typical theater occupancy is 30-40 percent, and a full house 
is rare.


Source:
http://www.cnn.com/2003/SHOWBIZ/Movies/06/10/bollywood.sex/