[icernet] Reality Television - A new genre of entertainment

[Arul Selvan]

  Zone Vision Enterprises Limited, the London-based International 
Thematic Channel Creators, has entered the Indian market with a host of 
reality shows. Launched in India in February 2003, its brand of 
programming is different from some of the reality-based shows aired on 
the Star Bouquet or AXN. In India, the channel boasts a reach of an 
approximate 14 million within the first three months of operation. 
Reality TV is distributed in India by Zee Turner, the distribution 
alliance between Zee Telefilms Limited and Turner International. Reality 
TV features India’s first fully dedicated schedule of hard-hitting, 
action-packed, adrenaline and emotion filled programming. Setting up 
Reality TV around the world has so far cost around US $ 25 million, say 
the official sources. As far as competition in the Indian market goes, 
AXN is a perceived competitor. The channel however feels that Reality TV 
does not have any real competition.

Source:
http://www.newindpress.com/Newsitems.asp?ID=IE420030602022002