[icernet] Bollywood has changed life for Indians abroad

[Arul Selvan]

  Bloomsbury, one of the UK’s most respected publishers, has 
commissioned a young researcher called Jessica Hines to do a biography 
of Amitabh Bachchan. In their recently released book Cinema India 
(Oxford University Press; Rs 650), Rachel Dwyer, an academic at the 
London-based School of Oriental and African Studies, and Divya Patel 
have examined the impact of visuals in Bollywood. The book trade is 
buzzing with Bollywood; it is introducing aspects of India’s most 
pervasive – and persuasive – pop culture into the corridors of 
mainstream academia. The attention and the respectability that Bollywood 
had begun to garner in the West when Lagaan had had a crack at the 
Oscars last year has turned into a huge groundswell of popular support 
for and interest in the cinema that has sustained and defined India for 
so many years.

Source:
http://www.hindustantimes.com/news/181_147043,0041.htm