[icernet] Is he DD's saviour? (M V Kamath - Chairman Prasar Bharati)

[Arul Selvan]

  The Prasar Bharati chairman proceeded to lay the blueprint for public 
broadcasters Doordarshan and All-India Radio. Contemporary journalism, 
said the veteran, had become opinionated and far-removed from the 
discreet manner of news reportage which he experienced during his hey 
days. For someone born in 1921, the new era of journalism would be a 
different reality to grow with but he promised to evolve not just to 
changes in the media industry but also within himself.

Doordarshan, he conceded, had failed to take advantage of its wide 
viewership, not available to private channels. Prasar Bharati's new 
strategy would be to make changes in the presentation and packaging of 
news and other entertainment programmes. So far the role of public 
broadcasters had also come with a heavy baggage of being restrained in 
its presentation. The chairman understands that as public broadcasters, 
DD and AIR would have to meet their social obligations first and then 
think of profit. Enhancing revenue streams would obviously remain a 
parallel line to the main focus but nevertheless time was ripe to wake 
up to realities of a market-driven media scenario.

Source:
http://www.dailypioneer.com/vivacity1.asp?main_variable=MEDIA&file_name=med3%2Etxt&counter_img=3