[icernet] Specialist magazines eat into general category

[Arul Selvan]

An increase in the number of titles on the stands has led to a slump in 
ad revenues for magazines, but in terms of overall share, magazines have 
actually been making small gains in recent years.However, niche and 
specialist magazines have been growing at the cost of general interest 
magazines, according to a report from TAM-AdEx. Magazines currently have 
a 12.5 per cent share of overall print ad revenues  estimated at about 
Rs 4,400 crore  which is up from a share of 11.8 per cent in 2000. 
However, this is no cause for celebration: In 1994, magazines had a more 
respectable 23 per cent share of print ad revenues, according to TAM-AdEx.

Source:
http://www.blonnet.com/2003/01/18/stories/2003011801460600.htm