[icernet] Indian TV channels slug it out

[Arul Selvan]

  There is lot of action happening behind the small screens that are 
perennially lit up in Indian homes. The TV channels are going all out to 
grab a larger share of the ratings, and, by extension, the advertising 
pie. In the process, they are not hesitating to try any trick in the 
book - and some not in it. Among other tactics, the channels are 
inflating their ratings, bringing in seasoned marketing veterans from 
other industries to head their operations, tying up with movie 
production companies and pinching seasoned professionals from competitors.

Source:
http://www.atimes.com/atimes/South_Asia/EA04Df01.html