[icernet] Why are Indian talking heads bla(h)se?

[Arul Selvan]

Consider the airtime rates: says Yash Khanna, senior vice-president, 
Star TV, 
Around 30-minute air time on popular programmes like Kyunki 
Saas is sold for an estimated Rs 30 lakh, whereas a similar slot on a 
general talk show is priced at around Rs 50,000.


Thats the ratio on other channels as well because the bottomline is 
that celebrity hosts leave Indian viewers cold. Most of the shows, 
whether in the entertainment category or news and current affairs-based 
programmes like Big Fight, Question Hour (see chart), have been 
generating extremely poor television rating points (TRPs).

Source:
http://economictimes.indiatimes.com/cms.dll/html/uncomp/articleshow?artid=33400065