[icernet] When `creative' came under pressure...

[Arul Selvan]

This has been a rather brutal year (2002) for the advertising industry, with
smaller budgets, and a demand for greater accountability. One section, in
particular, has suffered quietly; the creative folk, typically regarded as
spoilt and difficult, have also felt the heat. 

Source:
http://thehindubusinessline.com/2002/12/31/stories/2002123102010600.htm