[icernet] Get set for some more Action

[Arul Selvan]

Buy software from the international market, hire some satellite space 
and you're on air. That seems to be the route the yet-to-be launched 
Action TV is taking. The channel will air not only movies but also shows 
with heavy doses of action. Currently, besides movie channels such as 
Star Movies, HBO, Zee MGM and AXN, the UK-based Reality TV has recently 
forayed into the Indian market.

So, is there really space for so many channels? According to a TAM- 
India study, in 2002 some specialist channels in news, Hindi film 
channels and music channels have done well compared with previous years. 
For instance, English entertainment channels had a 1.6 per cent share of 
viewership and 4 per cent share of revenues. And that is what Action 
seems to be trying to capitalise on.

Source:
http://www.blonnet.com/2003/02/25/stories/2003022501790600.htm