[icernet] Budget means business for media

[Arul Selvan]

The Budget season is likely to be a happy one for the media, 
particularly the television channels which are expecting an increase in 
viewership and advertising. A TAM India study indicates that 2002 saw a 
15 to 20 per cent jump in advertising revenue in the two weeks leading 
up to B-day -- the budget week itself and the previous week. 

According to TAM, last year, the Budget week - which includes the 
Railway Budget, Economic Survey, and pre and post-Budget analysis - saw 
news channels' share of overall TV viewership spurt to 6.5 per cent, 
compared with just 2.5 per cent four weeks before the Budget.The average 
time spent by a viewer on news channels almost doubled to 10 minutes per 
day in the Budget week, up from the pre-Budget average of 5.15 minutes.

Source:
http://economictimes.indiatimes.com/cms.dll/html/uncomp/articleshow?artid=38571961