[icernet] After films and music videos... Brands look to TV serials for placements

[Arul Selvan]

According to the buzz in the ad industry, companies have started 
approaching television networks to permit brand placements in the 
various soaps and family dramas shown on the small screen. In India, 
there have been some brand placements in game shows such as Khulja Sim 
Sim or Jeeto Chappar Phaad Ke. These shows not only displayed the 
products but also briefly described them to the viewers.  According to 
Mr Rajesh Pavithran, Chief Operating Officer, Balaji Telefilms, the 
benefits on product placement in TV serials are huge.


Source:
http://thehindubusinessline.com/2003/02/24/stories/2003022401900100.htm