[icernet] Will TV shows make the changeover?

[Arul Selvan]

  A turmoil could be in the offing in India's primetime TV profile, but 
it might get nipped in the bud by the romp of opulent and sinister 
family sagas. While producer Ekta Kapoor's Balajee Telefilms with its 
mother-in-law-daughter-in-law tales continues to rule the airwaves with 
around 15-16 serials, small competitors are beginning to promise a 
change. "Of course I'd love to move away from my patent formula. But how 
can I?" asks Kapoor, who produces the all-time hit "Kyunki Saas Bhi 
Kabhi Bahu Thi".

Source:
http://www.newindpress.com/Newsitems.asp?ID=IE420030222011252

Being Ekta Kapoor

Asiaweek magazine places her among the 50 most powerful communicators in 
the continent. Last week her company, Balaji Telefilms, in its quarterly 
report, revealed an increase in net profit of 105 per cent. With three 
shows topping the cable and satellite television charts, her hold over 
the Indian market remains undiminished even as she seeks to conquer new 
markets abroad with her library of software. She is probably the most 
successful 27-year-old in the country.

Source:
http://www.indianexpress.com/full_story.php?content_id=18868