[icernet] Viewers watch ICC cup despite Indian performance

[Arul Selvan]

   The cricket World Cup is moving ahead on a sturdy pace. Eighty per 
cent of Indians intend to continue watching the World Cup even if India 
doesnt make it to the Super Sixes, according to the latest findings 
from AC Nielsen India Customised Research Services syndicated survey 
Cup of Life, on the impact of media activity during the high-profile 
event. Given these findings, marketeers could now shed their anxieties 
about the unimpressive performance of the Indian cricket team affecting 
the effectiveness of their advertising and promotional expenditure in 
cricket-related advertising during the ICC World Cup.

Source:
http://www.business-standard.com/today/story.asp?story=8679