[icernet] Some Times news smells of money

[Arul Selvan]

 Bennett, Coleman & Co has made a pitch to liquor multinational Seagrams —
and Seagrams finds the idea seductive. Says Bikram Basu, brand manager for
Royal Stag at Seagrams: “We haven’t used the service yet but it has been
pitched to us and we are open to using it. The final decision will depend on
where they draw the line and will also be a function of editorial content.”

The idea is, of course, one of the most controversial to have been
implemented in the annals of journalism by any media establishment — asking
advertisers to pay hard cash for the possibility of their figuring in the
news columns of a publication. 

Source:
http://www.thestatesman.net/page.news.php?clid=4&theme=&usrsess=1&id=11574