[icernet] Star Plus extends reach to kids

[Arul Selvan]

While Cartoon Network definitely is the first choice among both boys and
girls with 46 per cent of them favouring it, it is followed by Star Plus
with numbers put at 22 per cent. Discovery channel comes a poor third with 5
per cent. These are the findings of the research ‘New Generations 2002’
conducted in December 2002 by Cartoon Network in association with NFO. A
total of 3,218 kids in the age group of 7-14 years and their mothers, across
14 Indian cities were surveyed out of a total sample size of 6,436. While
Cartoons, sports and movies are the top favorite genres among boys and
girls, sports show a strong preference among boys. 

Source:
http://www.business-standard.com/today/story.asp?Menu=2&story=7767