[icernet] World Media Trend: Current events attract more readers to online papers

[Arul Selvan]

 Current events such as those surrounding a possible war with Iraq and the Columbia crash drew a 112% increase (or 863,000 viewers) to Time.com during this time. It claimed the number one spot for this week, with MSN Slate in second place with an increased viewership of 101% (or 953,000 unique visitors). Other big gainers were Newsday.com and Netscape News, followed by CBS News; these sites are featured as the top five fastest-growing sites. MediaDaily News quoted Carolyn Clark, senior Internet analyst, Nielsen/NetRatings saying, "By delivering up-to-the-minute content along with supplemental information, the Web is a primary source of news for many Americans."

Source:
http://www.mediapost.com/dtls_dsp_news.cfm?newsId=195089