[icernet] PR is not cheaper advertising

[Arul Selvan]

What strikes me about this debate is that in the battle of two giants, 
Hindustan Times and The Times of India, not only have the fundamentals 
of journalism been challenged but also another less-understood but 
nevertheless legitimate business-like public relations has been trashed. 
One of the contributors calls public relations a 
cheaper alternative
 
to advertising. Just how wrong this perception is should become plain 
from the following:


Details at:
http://www.hindustantimes.com/news/181_158743,00120002.htm