[icernet] Newspapers outdo magazines in advertising revenues

[Arul Selvan]

Magazines are not raking in as much ad revenues as newspapers, but they 
are also less dependent on a few specific sectors. And, while lifestyle 
products such as readymade apparel and watches have emerged as some of 
the biggest spenders in magazines, they still spend only a small part of 
their overall print ad budget on magazines, according to a report by 
TAM-AdEx.  Overall print ad revenues are estimated at Rs 4,400 crore. 
Magazines currently have a 12.5 per cent share, while newspapers make up 
for the rest.


Source:
http://www.blonnet.com/2003/02/01/stories/2003020101190600.htm