[icernet] Fourth, not fourth-rate, Estate

[Arul Selvan]

  In the Indian media over recent years, crass commercial considerations 
have increasingly eclipsed journalistic ethics and editorial authority. 
Form has sidelined, if not displaced, content. Packaging is routinely 
mistaken for the product. Thanks to the conspiracy between the movers 
and shakers of the media and the unhidden persuaders masterminding the 
orgy of consumerism — with the PR agencies acting as middlemen — the 
legitimate quest for profit has led to profiteering. This cannot but 
strangulate professionalism and deprive the reader of his or her due.

Source:
http://www.hindustantimes.com/news/181_156309,00120002.htm