[icernet] Nat Geographic sees major revenue rise via localisation

[Arul Selvan]

Zubin Gandevia, managing director, National Geographic Channels Network,
South Asia, said, “We have already succeeded in expanding the channel’s
reach from 5 million homes when we started out to around 23 million homes
currently. However, the average viewership time spent on the channel is
still relatively small as compared to mainline channels.Significantly,
National Geographic, unlike the other mainline channels, derives almost 60
per cent of its overall income from subscription revenue and just 40 per
cent from advertising sales.
The ratio for other channels including those from the Star, Sony and Zee
networks is about 85:15 in favour of advertising revenues.

Source:
http://www.business-standard.com/archives/2003/feb/50050203.017.asp