[icernet] Conclave 2003 - The Business of Media

[Arul Selvan]

Year 2002 was a landmark for the Indian media, for with it came several
policy decisions that will ultimately change the face of media. CAS was
passed, FDI was finally allowed in print media, and 2003 should see several
foreign players making their way into India.

Newspapers, to ward off stiff competition from news channels and make
themselves more lucrative, have trimmed down and added in more graphics and
colour. But while all this has been played out in the public eye, media's
second child, advertising, has been going through its own quieter upheaval.

Growth, as was witnessed in the 90s, now seems a beautiful dream intruded
upon by a nightmare. "There is so much happening in advertising, the
industry is going through so many changes, and there is the need to document
it," thought Anurag Batra from the portal exchange4media. 

Source:
http://dailypioneer.com/vivacity1.asp?main_variable=MEDIA&file_name=med1%2Etxt&counter_img=1