[icernet] TV Plays Babysitter For Overworked Moms

[Arul Selvan]

  Whoever said that two-year-olds don’t need television to entertain 
themselves? A survey conducted by Cartoon Network to assess the need for 
tailormade programmes for pre-schoolers shows that not only is there a 
need for entertainment amongst children as young as 2-6 years, but 
television also helps mothers to balance the rearing needs of such young 
children with their often chaotic home life. Simply put, while the kids 
watch TV, mothers can tidy and up and cook the family dinner! Surprised? 
These are the findings of a qualitative research conducted by the 
popular children’s channel in the three metropolitan cities of Mumbai, 
Delhi and Chennai.

Source:
http://www.financialexpress.com/fe_full_story.php?content_id=27197