Credibility challenge for media

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Union minister of state for information and broadcasting Ravi Shanker Prasad
said that free press was a bedrock of the Indian democracy, which now showed
signs of maturity with people becoming more concerned about development
issues. The greatest challenge before the media, the minister told, was that
of credibility. "People still form their impression and opinion on the basis
of media reports and, therefore, the duty cast upon the media is that of
being objective and impartial." The good thing, he said, was that print
media had registered an impressive growth of 24 per cent during the last few
years in spite of an onslaught of the electronic media. The circulation of
newspapers was all set to increase from 11.53 crore to 14 crore by the end
of this year and, notably, UP topped the list by having a total circulation
of 1.95 crore of its newspapers. Likewise, he said, the number of radio
listeners had taken a galloping jump to 13 crore after the introduction of
FM channels and Doordarshan viewership was the second most among the
country's 100 channels, including 24 of them dedicated to news round the
clock.

Source:
http://timesofindia.indiatimes.com/articleshow/386965.cms













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