Britain using Bollywood themes for good cause

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Bollywood and Indian themes have become a mainstay in Britain. Be it an
advertisement for the banking giant Halifax which was shot in Hyderabad to
Bollywood music, or be it Peugeot, the theme of Bollywood has been in
demand. In the Christmas festive season, Cadbury's has its advert based on
an Indian family, starring famous British-Indian soapstar Sanjiv Bhaskar.
Even a film to highlight the dangers of HIV has been shot Bollywood style.
Now Bollywood songs are being used to lure Asian women to go for cancer
checks.
Source:
http://www.hindustantimes.com/news/5983_502889,00430005.htm