Boost for Indian pay TV as new system hits Delhi

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India's delayed rollout of a new TV subscription system, which could inflate
revenues for broadcasters, begins in earnest this week with the launch of
set-top boxes in the prime cable television market of New Delhi. It is
expected to give broadcasters a greater share of revenues from some 48
million cable TV subscribers, the world's third largest base. Analysts say a
successful implementation of CAS in Delhi, a key market for the
Hindi-language entertainment channels of the three broadcasters, will make
it easier to extend it to other major markets. Broadcasters expect viewing
numbers to fall by 35 to 40 percent initially in areas where CAS is
introduced, reducing the fees they can charge advertisers.
Source:
http://www.reuters.com/locales/newsArticle.jsp?type=businessNews&locale=en_I
N&storyID=4005106