TV ads influence kids most

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Asia-Pacific kids' buying behaviour largely echoes peer preferences; in
India, however, television advertising holds the key to kids' spending
decisions, according to the findings of an online study conducted by the
Media Consumer Insights division of communications services major Group M.
Still, peer groups play a vital role in the Indian context too.
Source:
http://www.thehindubusinessline.com/2003/12/09/stories/2003120902110600.htm