Hawk films, Bollywood

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Entertainment is perhaps the only business which is weather proof, recession
proof, even war proof. It is just that our myopic producers and exhibitors
don't look beyond their noses and tomorrow for profits. Decades of
insularity have kept management and marketing far away from the movies. Yet
there is a perceptible change in Indian showbiz. Nothing reflects this
better than the number of seminars and round tables on entertainment being
organised all over the country. The Federation of Indian Chambers of
Commerce and Industry, the Confederation of Indian Industry and smaller
trade and business organisations are finally realising that entertainment is
not only a serious business but also one which has immense growth potential.
While the focus has been on TV for a while, most analysts now believe that
the great leap forward for Indian entertainment will come from the movies.
After all, not only do films feed the theatres they are also a primary
source for TV, radio, live events and the digital value chain. We have been
hearing from people like Shekhar Kapur for a while about how India and China
are going to be the new drivers for global entertainment. But this is
virtually true about any business when you realise that you are talking
about two-fifth of the world population.
Source:
http://www.business-standard.com/ice/story.asp?Menu=69&story=28861