[icernet] For FMCGs, English is not numero uno on TV

[Arul Selvan]

  Very few FMCG players prefer to advertise in English, according to the 
TV Ad Indx data. Data for the following week - between April 10 and 
April 16 - once again reveals that of the 37 new TV commercials, 25 were 
in Hindi. Analysts attributed this to two specific reasons. Said Mr 
Nikhil Vora, Senior Vice-President, ASK Raymond James, "Television being 
a mass medium, Hindi has always been the preferred language for FMCG 
advertisers. The fact that FMCG majors have been facing heightened 
competition from regional players in recent times is another reason."

Source:
http://www.hinduonnet.com/bline/2003/04/24/stories/2003042401010600.htm