[icernet] Sahara's new channels will aid break-even

[Arul Selvan]

   Sahara India Media Company (SIMC), the media and entertainment 
subsidiary of the Sahara Group, expects its new television channels to 
aid break-even of the company within the first 12 months of their 
launch. The group has drawn up plans to invest Rs 600 crore in this 
line. The group plans to launch 37 channels in the next four months 
time.  The media business of the group, which employs close to 6,000 
employees, is also launching newspapers and magazines from multiple 
locations. The company is also in talks with various international 
firms, including TV Asia, for content-sharing and marketing 
alliances. The company is also planning state-specific channels. It will 
launch a channel for Bihar in May, and for Mumbai, National Capital 
Region, Madhya Pradesh and Rajastan in July. The firm has already 
launched seven channels: one national and six in Uttar Pradesh.

Source:
http://www.business-standard.com/today/story.asp?story=12904