[icernet] Online advertisers attract big accounts

[Arul Selvan]

Traditional advertisers are increasingly throwing money into online advertising, CNET News.com reports. Last week fast-food giant McDonald's announced plans to devote more money to online advertising, taking at least some of the money away from its television advertising, News.com reports. Half of the top 20 advertisers online in 2002 were Fortune 500 companies. Coca-Cola also announced plans to devote more money to online advertising as well as American Airlines. "All other media are going to become like digital media. Most marketers haven't figured this out, but over time, TV will behave more like the Internet," Rishad Tobaccowala, executive vice president of Chicago-based ad agency Starcom MediaVest Group told News.com. "If you want to get used to your major media changing dramatically over the next three to five years, you'd better be doing digital marketing."

Source:
http://news.com.com/2100-1024-997369.html