[icernet] ITN goes Indian for new venture

[Arul Selvan]

  ITN's fledgling commercial arm has helped launch India's first 
English-language 24-hour news channel. Headlines Today launched in India 
this week and will gradually move to round-the-clock coverage. The 
producer of ITV's News at Ten and Channel 4 news set up an international 
consultancy business six months ago to exploit the growing thirst for 
rolling news services across the globe. TV broadcaster India Today group 
hopes to replicate the success of its hugely popular Hindi-language news 
channel Aaj Tak, which reaches 30 million viewers and captured a 60% 
share of the TV audience. ITN offered advice on everything from lighting 
and branding to graphics and news packaging, and is now on the prowl for 
other areas in Asia where English-language news channels are in demand.

Source:
http://media.guardian.co.uk/broadcast/story/0,7493,939017,00.html