[icernet] Top media firms fight for Delhi's airwaves

[Arul Selvan]

Powerful media groups which have launched a string of private radio 
stations for a bigger bite of the market are now racing to grab 
listeners' ears in the capital of 14 million. Two of the largest groups 
plan to set up FM stations in New Delhi this month, saying the 
burgeoning advertisement market here could give them the opportunity to 
make big profits. Eleven players jumped on the bandwagon in July 1999 
when India opened its skies to FM signals, but only four remained 
serious players as stiff licence fees and a ban on news broadcasts 
throttled the foetal private radio industry. Ruport Murdoch's STAR and 
local media conglomerates Bennet & Coleman, India Today and Midday, say 
they will not give up in their hot pursuit for the one percent slice of 
India's Rs 80-billion ad-spending pie.

Source:
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