[icernet] NDTV launches its English, Hindi news channels

[Arul Selvan]

NDTV was back on air today with the simultaneous launch of its 
round-the-clock English and Hindi news channels - NDTV 24x7 and NDTV 
India. Two weeks after its contract ended with Star, NDTV now joins the 
race with private news channels, including Aaj Tak, Zee, Sahara and 
Star. Though the content in NDTV's Hindi and English channels varied a 
little, both went on air at 1400 hours. NDTV President Prannoy Roy has 
said Rs 10-12 crore of advertising has already been tied up for these 
two channels which will be available in about 12 million cable homes. 
NDTV has tied up with Sony Discovery's One Alliance for distribution.


Source:
http://www.outlookindia.com/pti_news.asp?id=134683

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Western dominance of news should end: Roy
http://economictimes.indiatimes.com/cms.dll/html/uncomp/articleshow?msid=43353090

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News makers
http://www.mid-day.com/entertainment/television/2003/april/49949.htm