[icernet] No rum time for liquor commercials

[Arul Selvan]

On April 3, the subcommittee's members took up 18 surrogate ads accused 
of promoting liquor through the fig-leaf of apple juice and similar 
devices. The members, representing the major television channels, were 
of the view that since they were responsible for airing the ads, they 
should be satisfied about their conformity to official regulations. The 
IBF recommendations are considered binding on advertisers and channels. 
Any failure to comply with them might invite harsher action from the 
government which can resort to the Cable Television Network (Regulation) 
Act. ``We must ensure that the products that are advertised are genuine 
and available in substantial quantities across established distribution 
networks,'' the minutes record members saying.

 Source:
http://timesofindia.indiatimes.com/cms.dll/html/uncomp/articleshow?artid=42791283