[icernet] Broadcasters Look For Big Biz In Education

[Arul Selvan]

  Education TV is yet to arrive in India in any real sense. Perhaps to 
buck the trend, some of the Indian broadcasters are planning to market 
their education content in the international market, and others are 
getting ready to buy programmes from foreign channels. Also, there are 
hopes of signing co-production agreements between Indian and overseas 
broadcasters on education TV. And, why not? In the world scene, 
education means big business. A recent Merrill Lynch study estimated the 
worldwide spend in all fields of education, including broadcasting in 
the area, at around $2000 billion in 2001. The growth has been dramatic, 
if you consider the worldwide education spend of $28 billion in 1996.

Source:
http://www.financialexpress.com/fe_full_story.php?content_id=31495