[icernet] Zee maintains bouquet pricing at Rs 55 for post-CAS regime

[Arul Selvan]

  Zee Telefilms Ltd (ZTL) has maintained its bouquet pricing at Rs 55 
for post-Conditional Access System (CAS) regime, becoming the first 
company in India to announce bouquet price structures. This is Zee 
Turner bouquets maximum retail price in post-CAS environment and the 
channels would be available on a la carte basis also. ZTL estimates the 
TV channel subscription market to be at Rs 800 crore and expects to 
capture a fair share of it. ZTL has ZEE TV, ZEE Cinema, ZEE News, ZEE 
Music, Alpha Marathi, Alpha Punjabi, Alpha Bangla, Alpha Gujarati, ZEE 
English, ZEE MGM under its bouquet. The channels are distributed mainly 
in the South Asian region.

Source:
http://thehindubusinessline.com/blnus/02021700.htm