[icernet] Companies Judge Media In Role Reversal

[Arul Selvan]

  Journalists always believe they have their ear to the ground and can 
feel corporate tremors before they happen. In their minds, they have 
their eyes, ears, hands and feet, plugged into gaps in the corporate 
world - feeling and sensing the news, as it happens, when it happens.

If journos are the publics eye in the sky, corporates too have their 
eyes in orbit. Commissioning media evaluation reports, they track every 
publication, every journalist and every bit of news that could possibly 
bring their name to the publics mind. And reading one of these media 
evaluation reports is an eye-opener.

The Tata group, for instance, knows which reporter or publication is 
tracking the group, whether their coverage is beneficial, factual or 
adverse (B/F/A) and how well the group is playing the centimetre game. 
As an example of competition, the report even has a comparative analysis 
with Reliance Industries on amount of space in print accorded to the 
Tatas during the period, as compared to Reliance. And all thanks to the 
specially commissioned media evaluation reports from ORG-MARG.

Source:
http://www.financialexpress.com/fe_full_story.php?content_id=22585