[icernet] One-day cricket takes on the Saas-Bahu saga

[Arul Selvan]

One-day cricket is the biggest draw on the small screen after the 
ubiquitous soaps and serials. The on-going one-day series between Indian 
and West Indies once again proves that cricket has the potential to 
break the grip that the Saas-Bahu saga has on viewership among cable and 
satellite homes.

As per the latest weekly viewership data from TAM India, starting 
November 3rd , the three One Day Internationals - aired on DD Sports on 
November 3rd, 6th and 9th -  have bagged nine positions in the Top 100, 
in C&S homes (Age group Four plus). The highest rating of 4.81 has been 
bagged by the ODI played on November 9th, giving it the 21st position.

Source:
http://economictimes.indiatimes.com/cms.dll/html/uncomp/articleshow?artid=28680467