[icernet] Power of media barons overstated

Arul Selvan MIC arul.selvan at mic.manipal.edu
Mon Nov 18 14:45:34 EST 2002


The notion of the rise of a handful of all-powerful transnational media 
giants is also vastly overstated. Some media companies own properties 
internationally or provide some content across borders, but no large 
media conglomerate owns newspapers, book publishers, radio stations, 
cable companies, or television licenses in all the major world markets.

News Corp comes closest to being a global media enterprise in both 
content and distribution, but on a global scale it is still a minor 
presence - that is, minor as a percentage of global media revenue, 
global audience, and in the number of markets it covers.

Media companies have indeed grown over the past 15 years, but this 
growth should be understood in context. Developed economies have grown, 
so expanding enterprises are often simply standing still in relative 
terms. Or their growth looks less weighty.

Source:
http://www.japantoday.com/e/?content=comment&id=281




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