[icernet] Destinations Known For Ad-ded Glitz

[Arul Selvan]

Look at Bhuj. The sleepy town in Gujarat is becoming rather popular with 
people in the advertising circuit. Bhuj is the backdrop for Coca-Colas 
latest advertising campaign for Thums Up, starring cine actor Akshay 
Kumar, for the north Indian market and south matinee idol Chiranjeev for 
its south Indian campaign. Fast moving consumer goods major Hindustan 
Lever Ltds new ad campaign for its Ponds range of toiletries featuring 
Sushmita Sen will also sport the Bhuj landscape as a backdrop. Godrej 
has also reportedly chosen the town for shooting its new advertising 
campaign. Similarly, Dunlop is looking at the rough terrain for its tyre 
campaign. The Atlas group is also racing to shoot its new ad series with 
macho man Sunny Deol in Bhuj. The yet-under wraps ad campaign by Pepsi 
starring Amitabh Bachchan is expected to be shot in Bhuj, too.

What is it about these locations that makes them hot for admen? Is it 
purely the locale, the discounts that they are offered there or simply 
the whim of the client? There are a number of reasons, say experts, one 
of which seems to be the locations featuring in movies.

Explains Tejinder Singh, creative director, Equus Advertising: 
Ads 
reflect popular culture. So locations that become popular in movies are 
also used in ads.


Source:
http://www.financialexpress.com/fe_full_story.php?content_id=21898